David BanksComment

Your Brand on Ads

David BanksComment
Your Brand on Ads

Ads don't have to suck. But the current state of digital advertising does. The click economy has created an environment for publishers to efficiently sell ad space to brands; but those tactics don't effectively sell brands to consumers. Pop-up ads, native advertising and click-bait headers inherently suck, so the content we use in conjunction with those tactics has to be quite exquisite for them to not leave a bad taste in the consumer's mouth, mind and emotional digestive system. Unfortunately content rarely transcends the tactic and therefore no one wins. Consumers are frustrated; brands waste their money; and ultimately the ads undermine the advertising industry itself.

We need to do better. #SavetheBrandedSavetheBrand

This is your brand on ads


What your pop-up ads look like-v2.jpg