Why The Little Heavy
The difference between pain and pleasure is but a little pressure. To enjoy something, you actually have to feel something. It can’t be too big and not too small - we work best with things that are just a little heavy.
In our world of fast content, high bounce rates, and zero-second views, creating digital media that requires people to pause and engage sounds almost counter intuitive. But value takes time, and value is what creates brands.
As content creators, our job is not to fit our brand stories into diminishing attention spans but to create content and tell stories that warrant more attention.
We don’t kid ourselves into thinking that everything we do will be life-changing. Our goal is not to create life-changing events but to create event-changing lives. That requires creating content that inspires. We need to become part of our consumer’s story, know what makes them hungry, happy and motivated, and then inspire them to live their best lives with the help of our products or services.
small in size; not big; not large; tiny; short in duration; not extensive; short; brief
of great force, intensity, turbulence, etc. of great amount, quantity, or size; extremely large; massive:
David has worked in content creation and digital marketing for over 10 years. He has developed content marketing strategies for national non-profits and global for-profit companies.
In the world of marketing, David is the customer’s advocate, with a mission to create valuable consumer experiences that start before the checkout page and last long after the purchase. He understands the value of big data in our digitized world, and passionately focuses on using those metrics to create meaningful engagements for the single individual on the other end of message.